Sara Miller

I've written before about using AI to scale content without sacrificing quality. The goal isn't to create 100 mediocre articles in the time it used to take to create 10 good ones. It's to rethink what's possible when parts of the process that used to require hours of manual work can happen faster.

The goal is not to use AI to make something “good enough” faster. It is to use AI to remove repetitive work so that humans can spend more time on the strategy, inputs and quality control that makes the content good.

The biggest opportunity in AI search isn’t ranking for more prompts. It’s becoming the brand AI systems consistently associate with the categories that drive your pipeline.