Sara Miller

The biggest opportunity in AI search isn’t ranking for more prompts. It’s becoming the brand AI systems consistently associate with the categories that drive your pipeline.

Most marketing teams don’t struggle because they lack execution. They struggle because execution starts making decisions that strategy should own.

Google’s recent decisions around FAQ rich results and generative AI search guidance reinforce something experienced SEO teams have known for years: sustainable visibility comes from useful content, clear expertise, and strong search fundamentals, not tactical shortcuts.