Sara Miller

Google’s recent decisions around FAQ rich results and generative AI search guidance reinforce something experienced SEO teams have known for years: sustainable visibility comes from useful content, clear expertise, and strong search fundamentals, not tactical shortcuts.

For the first 18 months of running SM Consulting, I chose not to build a website. I know what you're thinking. In a business centered around SEO and organic visibility, that decision looks counterintuitive. It wasn’t. Early growth for the organization came through trusted channels. Referrals, DMs, and through existing networks. Every opportunity entered with context and credibility already established. A website would not have changed that. In fact, building one too early risked sending the...

Insights on refining marketing strategy, focusing on SEO and generative search, and building a predictable pipeline through real-world execution.